Almas Zhali complains that Kazakhstanis, having a huge potential, do not use it to the fullest. He also clarified the term "warm Kazakh". The word "warm" in this case is an abbreviation of our qualities and virtues: multilingualism, talent, understanding of cultures and values.
“60% of the content in Russia is made either by Kazakhs or by those who have something to do with Kazakhstan. You know how many musicians we have, stand-up artists earn big money. Why am I citing the example of South Korea? They speak only their own language, promote only their culture, but occupy a large place in the world of the creative economy. And we, being a super-universal people, understanding everyone around for 360 degrees, do not use our capabilities. The creative economy lives by itself, develops by itself. We export only to Uzbekistan. Last year, our label of creative goods for 500 thousand dollars, without selling a single gram of ore, without harming the environment. Everything is on a flash drive or cloud. At the concert "Irina Kairatovna" in Tashkent at the end of last year, 10 thousand Uzbek citizens sang "Kettik, barin tasta ..." in the Kazakh language, the same thing happened in Moscow and St. Petersburg. I think both the Foreign Ministry and the Ministry of Culture can be proud of this. Let's pay attention to where our export potential is! Even Saudi Arabia and the United Arab Emirates, which have a greater potential than ours, do not bet on oil and energy resources. And what will we export in 10-20 years, when all this will be over?” Zhali asked a non-rhetorical question, summarizing his speech.