Discussion on the final day of Astana Media Week 2018 was devoted to increasing the presence of government bodies on the Internet.
“Love your reader and your texts will be loved. In other words, think like a reader! ”, - these secrets were shared by the certified SMM international trainer Rakhil Ruzakhunova.
During the seminar, press secretaries and representatives of press services learned how to use non-standard approaches and various platforms for conveying information. We learned the art of explaining: simply and intelligibly, knowing our audience. In practice, they made a content plan for promotion in social networks. Made up a portrait of a potential subscriber with his preferences. Mastered the skills of drawing up a plan of advancement. They checked the points of interaction between the press services and the media.
Disassembled Social Media Marketing (SMM) as an integral part of the media. Discovered the secrets of viral technology posts or "selling texts" that sells.