A well-known Kazakhstani radio host and showman Azamat Imashev shared the secrets of know-how on domestic radio and what helped to expand the audience.
“Radio, as Popov used to say, is a newspaper without wires and distances. The radio will always be there, even if it stops broadcasting in traditional receivers, there will be those who will listen to the radio all the same. I think the audience will grow. We are currently doing what? Anton and I are trying to combine the live broadcast on an instagram with live broadcast on the radio. Do this for 3 hours every day while we are. This is the first. Secondly, we began to export our studio to shopping centers, to concert venues, to night clubs. Where it can be installed thanks to the Internet, go to the standard receivers of our radio listeners wherever they are. It helps us today to show our work to our listeners, ”said Azamat Imashev.
According to the radio host, today, modern technologies allow radio companies to make themselves known on the media market.
“Previously, the listeners were looking for us on their own, but now, when now the competitiveness has become very dense, and the market has become of good quality, we have to look for our listener on our own, therefore we periodically arrange radio concerts with mobile studios. I think that the prospect of development, if, of course, taking into account current realities, is perceived correctly and responding adequately, then the Internet is only an aid for broadcasting, but not an enemy. You can extract a good fruitful experience from this, ”said Azamat Imashev.
