The importance of Astana Media Week for the promotion of creative ideas of young people was told by the general director of the Radio-Television Complex of the President of Kazakhstan, Yerlan Bekhozhin.
“Astana Media Week is in some way a unique venue where you can present your products, especially in production studios. Now there are a lot of young creative guys who take off a lot and “give birth” to many ideas, and it is not always possible to realize this and bring it to the masses. It is Astana Media Week that gives such a chance. Having visited the presentations of many products of production studios, I can say that we have a lot of talented young people. This is great! ”Said Yerlan Bekhozhin.
At the same time, as the speaker notes, recent studies show that young people watch television.
“Now everyone has an opinion that more young people sit on social networks, but this is not quite true. There are some points that unite not only one person, but his family, friends. It is very important that this all goes through television. And the most important thing, of course, is the educational effect of television, ”the general director of the Tele-Radio Complex of the President of Kazakhstan said.
Yerlan Bekhozhin believes that Astana Media Week is a unique platform where dialogue between channels and those companies that produce media content can unfold.
“This is very important, because sometimes it is very difficult to reach the TV channels. Astana Media Week provides this unique opportunity - customers and performers find each other here, ”he stressed.
He also noted the enormous impact of digitalization. “Everything develops with the speed of numbers. Of course, Kazakhstan as a whole seeks to be in the trend of all these changes. Everything that happens in the media market suggests that we are trying not to fall behind. The most powerful development of digitalization is coming to us. ”
