In the special studio of the CCS, guests of the traditional event in the media field of Kazakhstan, Astana Media Week`18, spoke about achievements in world media practice, and also shared their personal achievements in the country's media life.
One of the important persons of the studio was the First Deputy Minister of Information of Belarus Pavel Light.
“I want to say that Belarus takes a lot of useful information from Kazakhstan’s rich experience in the media field. We are very interested in your approaches to the development of modern digital journalism and the development of media marketing. Today's forum for me in a sense, acquaintance with new knowledge. So far, our country does not practice this, but today I realized that we need to hold such a fair at our place. This is a small but very useful item for us. I myself am a journalist in the past and I am very pleased to be here among people close to me in spirit and in people's views, ”he said.
According to Pavel Lung, such forums should be practice-oriented.
“Suppose the digital transformation of traditional media, content distribution, pichching. These are clear specific areas in which to work. This is the practical significance of such forums. We are trying to do our International Belarusian Forum in this direction, but as I see, you already have such a forum. Therefore, I think that such sites are certainly very useful, ”he believes.
The First Deputy Minister of Information of Belarus also shared his views on linear television.
“I think it’s too early to bury traditional linear TV. And these horror stories about the onset of social media, often, as I like to say, the expression "multiplied by a multiplying factor." In fact, TV has its own audience. At different times, this audience grows, but sometimes it may decline slightly. Here it is important to look at the results of media metric studies. Measurement of television materials shows that it is fairly stable. Professional television is difficult to find a replacement, including in social media. For now, anyway! Today we should probably talk about the synergistic effect that can be achieved if we combine efforts, both in the direction of work in social media and in the direction of development of traditional television, ”said Pavel Light.
Recall, on September 26, the annual launch of the Astana Media Week`18, which has already become a traditional important event in the media field of Kazakhstan, is held, which takes place in the Kazmedia center from September 26 to September 28, 2018.
