"Kazakh Tourism" is considered by the international community as a good alternative to the state guarantee.
“We plan that“ Kazakh Tourism ”will become the management company for the TOP-10 facilities and the main partner for investors, which is considered by the international community as a good alternative to the state guarantee,” said Yerlan Kozhagapanov, Vice Minister of Culture and Sports of the Republic of Kazakhstan. during a press conference on the state and prospects of the tourism industry in Kazakhstan.
According to the vice minister, an important role in the growth of tourism indicators was played by the Government’s decision to create Kazakh Tourism, according to the best international experience, to promote Kazakhstan’s tourist destinations in the domestic and global markets and attract investments to the industry through direct work with business and investors.
“This is an area where a state body, due to its regulations, cannot work flexibly. The international experience of tourist powers - the United Arab Emirates, Spain, Mexico, Malaysia, Morocco, Canada, Australia, Singapore and Korea proved the high efficiency of such a model, ”the speaker explained.
In addition, according to the vice-minister, as part of efforts to promote the Company, a project of a country tourism brand has been developed, which will be presented soon along with the Strategy for its promotion.
“For the first time in the history of Kazakhstan, the national tourist portal Kazakhstan.travel is launched, which will become the single information gateway for tourists on Kazakhstan's tourist offer,” Yerlan Kozhagapanov informed.
It is worth noting that the “Kazakh Tourism” projects on 20 natural sites and the ascent of 20 mountain peaks of Kazakhstan have become successful in domestic tourism.
