Astana Media Week 2018 - the Ministry of Information and Communication tried to saturate the media week with panel sessions, seminars, work in sections, so that the benefit for the participants: representatives of regional media, press services, journalists of Internet portals and television channels, was maximum .

Everyone, of course, was interested in the use of digital technologies in electronic media, social networks, in mass media and convergent journalism, which, according to the organizers, began to move dynamically in the Kazakh media.

“It is very important that not only journalists, but on the whole society be reading, knowledgeable. Then the journalistic community will be perfect. You can not stoop to the level of the average consumer. It is necessary for the journalistic community to educate certain sections of society in order to raise the whole level of our entire population to a high level. That would, of course - ideally. Who would not even talk about Soviet journalism, I think it was this attitude of professional journalism that set the bar and many of you still remember programs and publications that helped to show off your knowledge. Then it was uncomfortable not to know what was said on television and in the press. The audience had to know, look, read, ”said Dauren Abaev, welcoming the participants of one of the working sections.

The minister’s call to improve his knowledge, including digital, had its continuation during an interested conversation about the digital transformation of media and what the market, production and distribution of content would be. The Deputy Minister of Information and Communications of the Republic of Kazakhstan Nurgul Mauberlinova, President of the Alliance of Regional Mass Media Yerzhan Seytkazinov dwelt on this topic in detail.

Session speaker TNS Central Asia CEO Tatyana Startseva shared data on measuring TV, Internet and other media audiences, as well as analyzing the dynamics of audience changes between media, and observations on the transformation of television viewing. The representative of Nur.kz, Kuat Bakhridinov, suggested looking at NurTV from the point of view of the Kazakhstan online cinema and spoke about what content is in demand among the Internet audience. Nurtore Jusup, editor-in-chief of the newspapers Aikyn and Liter, suggested discussing how to win in a competitive environment. The experience of capturing the target audience of the Baribar.kz portal was shared by Yerbol Serikbay, head of the TV channel Otyrar Zhanara Nurseitova told about the transition to the digital platform. The session was moderated by Yerzhan Suleimenov, Internews Kazakhstan.

On the margins of Astana Media Week, much was said not only about the use of digital technologies in the media, but also convergent journalism, the topic of which was raised in one of the sections on media literacy and media education. The fact that our journalists are increasingly began to go on the air from their smartphone - without an operator, lighting agent, director and video engineer. The fact that the Kazakhstani reporter urgently needs to adopt the skills of convergent journalism - to shoot, slander and write texts, to mount. The fact turned out to be somewhat unexpected: in Kazakhstan, convergent journalism became widespread in regional mass media.

On the trends of modern media, the use of technology storytelling in the media, at the seminar on communication management at Astana Media Week 2018, well-known media coach Orken Kenzhebek, reports the correspondent of MIA "Kazinform"

“Storytelling is the trend of modern media. At the dawn of my professional career, I received an excellent lesson from a Taraz journalist Orazkhan Daut. He was in one publication was able to link the film "Zita and Gita" with SPFIID. In the publication, where the story about cinematic mechanics, who came to the remote villages with a movie theater and who simultaneously scrolled different parts of the 2 serial films of the neighboring auls, did not care that someone would start watching from the second part at once, and as a result received time savings, occupied 70 percent of the text! The remaining part was devoted to how the program of the SPAIID is executed in the region: two cement plants are being built in parallel, but there is no bitumen plant that is needed for the construction of roads. The conclusion of the article was that there, what is needed - do not build, but build what is not needed! That's how storytelling should be used in the media, ”said Orken Kenzhebek.

During the training seminar, representatives of regional media gained the skill of creating storytelling.

During the work of the thematic section at Astana Media Week 2018, the international SMM trainer Rakhil Ruzakhunova revealed the secrets of promotion in social networks.

“Love your reader, and your texts will be loved. In other words - think like a reader! ”, - these secrets were shared by Rachel Ruzachunova.

During the workshop, participants gained skills in using non-standard approaches and various platforms for conveying information. We learned the art of explaining information to the public - simply and clearly, knowing the gradation of the audience. The press secretaries in practice made a content plan for